Charlotte Penniceard is the founder of Be-Zing. As a mother of 4 children, all completely unique from one another, she recognizes that the most important thing in their life is to have a strong sense of self-belief, pride and purpose. There have been times when this has lacked and she has had to support them as they work through difficult times, to rebuild their confidence, set new challenges and refocus.
One time that was particularly hard was when her daughter started secondary school, lost her self confidence and felt she didn't fit in.
Using the Be-Zing method she wrote herself a positive affirmation, set herself manageable goals, and slowly built up a list of achievements to be proud of. This was the driving force to build a website application that was able to support the young person and parent simultaneously, that was always accessible and updateable.
The ideal age for the child to start using it being from 7 or 8 years, so that by the time they leave primary school they feel confident and ready for their next chapter.